Don't wait for a crisis to prepare a crisis communication response. Campbell Health Media can work with your executive team to anticipate and plan for a strategic communication response. We can work with your organization to identify a communications team, a spokesperson – or act as your spokesperson – and prepare your response over the course of days or weeks. We can move in quickly, help you anticipate media questions, and help you communicate your position.
As news is a 24/7 cycle, so should your crisis communications plan. To move forward, Campbell Health Media will:
- Meet with your executive team and staff to better understand how you communicate internally and externally.
- Develop a written plan - to be updated quarterly - that establishes specific protocols in case of an emergency. For example, it identifies who are "approved" spokespeople, and provides direction for others to refer media questions to those spokespeople.
- Provide training for how the plan should be implemented, and running a simulation to ensure the plan is logical and can be easily implemented.
- Maintain the plan as a breathing document, updating it accordingly with new contact phones numbers and email addresses, ensuring it is always updated in case of crisis.